"Colleges have long sought parents’ help with job placement and networking. But now many small and medium private colleges and some large public universities (West Virginia University, University of Pittsburgh) call on parents of enrolled students to volunteer with the admissions office. They promote the school at fairs, share their experiences on parent-to-parent panels, reach out to local parents and even conduct admissions interviews.
"With assistance from a generation of devoted P.T.A.-goers accustomed to playing an active part in their children’s education, smaller colleges can maintain a wider presence and cover more fairs, attracting more and better applicants. “It is a question of resource allocation,” Stephanie Balmer, dean of admissions at Dickinson College in Carlisle, Pa., told me. “We can’t hire enough staff to expand our reach and be present in all those places.” READ MORE
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